Coming Soon - Anna Church Rebrand
Full rebrand for long-term client Anna Church. Scope of work included visual identity, website design, editorial design, social media content, email marketing, and event collateral. Anna Church is a contemporary artist based in Toronto, Canada. She has built a career out of creating unique sculptures captured in fine art, photographic prints.
2024
Brand strategy / visual identity / logo design / stationary design / website design / marketing materials / social media design
Client Overview
Anna Church is a fine art artist whose work is defined by depth, emotion, and a refined visual sensitivity. As her artistic practice evolved, her existing brand identity no longer fully reflected the sophistication and boldness of her work. Based in Toronto, Anna needed a refreshed visual identity that would better align with her current artistic direction and elevate her presence across digital and print platforms.
Project Scope
The goal of this project was to modernize and refine Anna’s brand identity while maintaining recognition and continuity with her existing visual language. The focus was on creating a more cohesive, versatile, and expressive system that could support her evolving body of work. The project included:
- A refined logo system with multiple variations for improved flexibility and application across different formats.
- An updated colour palette featuring richer, more expressive tones to better reflect the depth of Anna’s artwork.
- A typography system overhaul to improve readability, consistency, and visual harmony across all touchpoints.
- Implementation of the new brand identity across digital and print materials to ensure cohesion and consistency.
- A focus on creating a more versatile brand system that could adapt to different contexts, from large-scale applications to small digital uses.
- An updated colour palette featuring richer, more expressive tones to better reflect the depth of Anna’s artwork.
- A typography system overhaul to improve readability, consistency, and visual harmony across all touchpoints.
- Implementation of the new brand identity across digital and print materials to ensure cohesion and consistency.
- A focus on creating a more versatile brand system that could adapt to different contexts, from large-scale applications to small digital uses.
