Coming Soon - Liv Interiors
Comprehensive rebranding project to refresh the visual identity and branding for a full-service interior design firm specializing in large-scale renovations and new builds in Toronto, including redesigning the logo, colour palette, fonts, updating the website, art direction for website photography, and the development and execution of a marketing launch strategy.
2024
Brand strategy / visual identity / logo design / website design and development / brand photography art direction / marketing materials / social media strategy & design
Client Overview
Liv Interiors is a boutique interior design studio specializing in refined, bespoke spaces that seamlessly blend aesthetics and functionality. Led by founder Amanda, the studio takes a highly personalized approach to design, guiding clients through every stage of their home transformations. With a growing business and a portfolio that speaks for itself, Amanda sought a strategic rebrand and website that would communicate her expertise while creating a seamless experience for potential clients.
Liv Interiors is a boutique interior design studio specializing in refined, bespoke spaces that seamlessly blend aesthetics and functionality. Led by founder Amanda, the studio takes a highly personalized approach to design, guiding clients through every stage of their home transformations. With a growing business and a portfolio that speaks for itself, Amanda sought a strategic rebrand and website that would communicate her expertise while creating a seamless experience for potential clients.
Project Scope
Amanda approached me with the goal of refining Liv Interiors’ brand presence and creating a website that would effectively showcase her work, attract ideal clients, and streamline the inquiry process. Initially, she only considered updating her website, as she didn’t have a full visual identity in place. However, after discussing the benefits of a cohesive brand identity, she embraced the idea of a complete rebrand. The project included:
Amanda approached me with the goal of refining Liv Interiors’ brand presence and creating a website that would effectively showcase her work, attract ideal clients, and streamline the inquiry process. Initially, she only considered updating her website, as she didn’t have a full visual identity in place. However, after discussing the benefits of a cohesive brand identity, she embraced the idea of a complete rebrand. The project included:
- A refreshed brand identity that reflected the studio’s approach to timeless, curated interiors
- A website redesign with an elevated yet approachable feel
- A content strategy to position Liv Interiors as a trusted authority in design
- A structured process for showcasing past projects, services, and client testimonials
- Integration of marketing tools to support long-term growth
- Art direction for a brand photoshoot to visually align with the new branding
- Collaboration with a copywriter and strategist to ensure clarity, cohesion, and an aligned vision from the start
- A website redesign with an elevated yet approachable feel
- A content strategy to position Liv Interiors as a trusted authority in design
- A structured process for showcasing past projects, services, and client testimonials
- Integration of marketing tools to support long-term growth
- Art direction for a brand photoshoot to visually align with the new branding
- Collaboration with a copywriter and strategist to ensure clarity, cohesion, and an aligned vision from the start
